www.pentagram.com The new (at this point old) design of Petagrams website is a constant reminder to me that unless executed well, complexity in a website can distort the message that one is trying to communicate. Pentragram has a long history of being at the cutting edge of design in a number of different mediums. With a portfolio such as theirs, it was possible to design a website without insane graphics flying all over the place resembling a movie trailer or selling the company with impressive new web technologies. But instead, they decided to keep it simple. Not to bore you with another cliché but the work sells itself.The first page of Petagrams website gives you a beautiful logo and an option to choose the language you prefer. Already you have the sense that the firm has international experience. When entering the site, you’re greeted with an abundance of one of the most unused tools as a designer: white space. The site seems a bit primitive at first, but the navigation, typography, color choice, grid and information seems very well thought out. The simplicity gives the site a sense of elegance and maturity. I can find all of the information I need/want about the firm without having to worry about images/graphics with large file sizes or a change in primary navigation. The splash/intro page is simple and oddly enough can be navigated back to. I recommend you check out their website and explore their work or contact them and apply for a job. Chances are you won’t get hired but will still like their website.
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